The first step in developing a semantic core
The digital world is taking over, mate.
Soon it'll become a meta-world, but for now, we're still living in a digital realm. Today, if you don't make the most of the digital world, you'll be left behind in the cutthroat competition. Just about 10 years ago, we had to convince entrepreneurs of the need for SEO or contextual advertising.
It all starts with marketing. Marketing is the heart and soul of how you communicate with your customers.
For example, answer this questions:
- Who are your customers?
- Are they individuals or companies?
- Is it a global audience or just one country?
- What do they do?
- Who are they surrounded by?
- What problems do they encounter in different situations?
- How do you engage with them?
- What actions do you expect from them?
- Where can you connect with them?
- When does your interaction reach its conclusion?
- How does your product/service fits their needs?
Let's take it up a notch!
If your product is top-notch, you'll get the first free advertising channel: good old "word of mouth." But when your business is hungry for growth, that channel can only take you so far. That's when you need to find effective paid advertising channels to engage with your target audience. That can include SEO, contextual or targeted advertising, paid media posts, and more.
SEO and contextual advertising are considered the most effective, mate. When users interact with a search engine, they usually land on your website's landing page with a specific need for your product or service. So, when you start working with these advertising channels, the first step is to focus on the semantic core. Semantics are all the key search queries users enter to find your online project.
To work on semantics, start researching your keywords. You can also supplement your semantics by analyzing your competitors' websites and looking at search suggestions. But I wouldn't recommend using automatic semantic core development or query clustering services without proper experience. Otherwise, you might get overwhelmed by the flood of information and waste your time and money, mate.
For easier management of semantics, group all the queries based on their meaning (have a gander at the screenshot). Clustering can be done at multiple levels. Each cluster should correspond to its own landing page or section on your website. If there are search clusters missing in your semantics, create separate variations of landing pages or develop new sections on your site.
Once you've created groups of search queries and determined which pages and sections of your website will serve as landing pages for each group, you can move on to SEO optimization and organizing your advertising campaigns.
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