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Web site design trends in 2023

Web site design trends in 2023 - NJ Soft Australia

The web design industry is undergoing significant changes every year. The pace of technology development, the emergence of new user requirements and the constant improvement of design tools actively influence the appearance and functionality of websites.

Design specialists are faced with the constant challenge of guessing which trends will be popular not only now, but also in the future in order to create attractive and modern online resources. In this article, we will analyze the current web design trends that have already become popular in 2023 and examine how they will affect the creation and perception of websites in the future.

2K Style

If you don't understand what is written here, don't be alarmed. Y2K is the year 2000.

You may have noticed that for the last year or two the world internet (and the Russian internet in particular) has been gripped by nostalgia for the era of the late 90s and early 2000s. It manifests itself in everything - in fashion again clothes with elements of the 2000s, YouTube is flooded with reviews of games for Sega and Nintendo, in social networks people remember the music of those times and say that "it was better before". This trend has not bypassed and web design.

What characterizes this style?

  • Flamboyance and bright colors, which are associated with youth and energy. An abundance of bright colors - pink, orange, blue, yellow. Neon colors are also good. To visualize better, you can imagine Paris Hilton's or Britney Spears' style 🙂
  • Gradients. Gradients were quite popular during the 2000s period and became an important part of Y2K style. Smoothly transitioning shades between colors, add volume and depth to a design.
  • Futuristic fonts and elements. Y2K style web design often uses fancy and experimental forms. If we talk about fonts, they are usually fonts with geometric elements, bold lettering and non-standard shapes. Also in the design can be present abstract figures, spaceships, zigzags and other elements that help to create the effect of the future and experimentation.
  • Dynamic and flickering animations. This can be animated text, flashing gifs or transitions between pages using moving elements. Such movement gives the site energy and appeal.

Overall, Y2K style is something bright, shimmering, eclectic, yet eye-catching.

You could say that we, living in the future, decided to get a little nostalgic and go back to the past, while applying advanced technologies from the present.

Web site design trends in 2023 - NJ Soft Australia - 1

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